marketing roadmap goals for 2018

Starting 2018 by Its End!

By | Marketing Tips | No Comments

While many business owners use this time of the year to plan the 12-months ahead, I thought it would be a good time to share some insights into planning successfully… to maximize your chances of reaching your goals in 2018. Learn about the 3 ingredients you need to bring together.

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Reviews, Websites and Consumer Behavior

[2017 Consumer Survey] Do You Still Need a Business Website?

By | Marketing News, Search Engine Marketing | No Comments

We heard it before with social media: “Websites are dead! Now that Facebook has over 1.3 billion users (yes!), why bother building a website when most of your potential customers are engaging on that social media platform…”. Before throwing out the baby with the (stained) bathwater, let’s look in more detail at what the latest studies tell us about consumer behavior, and how that affects your business.

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3 Creative Ideas to Boost Your Online Reputation

By | Law Firm Marketing, Marketing for Optometrists, Marketing Tips | No Comments

There are many ways to “stand out” in your industry, and I am not talking about using tactics like Donald Trump. I am however talking about standing out in a positive way, first to draw attention to you & your product/service/brand, second to differentiate yourself from competition, and lastly to build up your online reputation. So, if you really want to boost how other perceive you while building up your brand online, it’s time to get creative!

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What can you do to win the war with Yelp

By | Marketing for Optometrists, Marketing Tips | No Comments

If you’ve been trying to get reviews from your patients or clients on Yelp, you will know that it is possibly the most difficult review site to get reviews published in the main section of your business listing. If you have not, as a business owner, you need first to understand why reviews on Yelp matter for your practice or company. After looking at the main issues with Yelp reviews, you need a simple plan on how to get reviews to stick on your Yelp page. We will point you in the right direction.

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