Google rolled out a new feature, giving you the ability to publish posts directly on your Google My Business page (former “Google+ Local” pages – you know, the primary Google listing that comes up in local searches for your business, and which has the Review section).
While this is a brand new feature, only time will tell how useful and powerful it is in your marketing arsenal. Here is a video “walk-through” of what it is, when to use it, and how to actually publish a post quickly.
Another useless feature?
Time will tell how powerful and useful this feature really is, but with consumers more and more engaged on their mobile devices, this seems like a logical evolution to the GMB page to better compete with Facebook pages and their messaging and event publishing and promotion features. It’s all about publishing things in a timely manner.
In the end, it’s all about reaching and engaging your target audience more effectively.
Consumers have more and more choices, and they will typically have multiple touch points with your business or brand before they take some kind of purchase action. So start using this feature to take advantage of the added engagement and possibly visibility that could come with