There are many facets to “standing out” in your industry, and I am not talking about using tactics like Donald Trump. I am however talking about standing out in a positive way, first to draw attention to you & your product/service/brand, second to differentiate yourself from competition, and lastly to build up your online reputation. So, if you really want to boost how other perceive you while building up your brand online, it’s time to get creative!
Of course you could stick to the tried and tested generic methods, but that’s exactly what your competitors are doing. To become more successful, you need to stand out. And to do this, you need to offer something different.
So just how can you stand out? Well, you can start with these 3 smart and unique methods…
1. Harness the power of video
Ok, so video marketing is widely promoted as being one of the most effective ways to draw in new customers, so it’s not exactly a secret. However, it’s HOW you use the video content that matters.
Creating videos not just to highlight new products and services, but to educate the viewer and provide them with useful, fun content will really boost your reputation. Spend a few minutes researching what already exists as educational videos in your market, then brainstorm to find your twist to improve on the current videos.
2. Trigger interaction with quizzes
If you’re a member of Facebook, you’ve probably noticed people go crazy for quizzes – and that is in most age groups and social spheres. While often completely ridiculous, these quizzes are fun for the user to take part in. Why not utilize this love of quizzes and create some on your website or your social media page?
Now obviously, you’ll need to make them relevant to your business and industry. Adding quizzes and polls encourages interaction which is a critical element of success. Engaging people is a way to stay top of mind, build trust as well as your reputation.
3. Creative marketing & branding campaigns
Creative marketing campaigns really help you stand out from the competition and boost brand awareness. While advertizing in the past has been much about slogans and hype, here we’re talking about doing things differently than your competition and creating buzz that will make your name or brand more memorable (don’t forget to link it to a marketing funnel or it will waste your budgets).
To make these creative campaigns most effective, add a story element to the campaign. For example, creating a unique, two-part video ad campaign around a persona could help you capture massive consumer interest.
The more you stand out (in a positive light), the better your reputation will become. So start thinking outside the box and watch your reputation take on new heights. If you want to discuss one of these ideas for your business or need help, contact us today.
